Bark Buddy Blog!
You know what separates dog training businesses that stay stuck… from the ones that scale? It’s what they do after they start making money. Plenty of trainers work hard to build a client base and finally see healthy profits rolling in. But what happens next often determines whether the business plateaus or continues to grow.
Whether you’re running ads, collecting referrals, or just getting word-of-mouth traction — you’re bound to attract all kinds of dog owners. But not every lead is ready to book today. Understanding who you're talking to and what they need to hear is the key to turning clicks into paying clients. Let’s break down the 3 most common types of dog owners you’ll attract — and how to nurture each one effectively.
If you're running a dog training business and relying only on word of mouth or a single Facebook ad to land clients, you might be missing out on the bigger picture. Why? Because not every dog owner is ready to book the first time they hear about you. They go through a process—a decision-making journey. And if your marketing doesn’t meet them at each stage, you’re likely losing potential clients without even knowing it. This is called the Buyer’s Journey, and here’s how you can use it to grow your dog training business.